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KWS Cereals USA joins the American Malting Barley Association as an Affiliate Member
The American Malting Barley Association (AMBA) welcomes KWS Cereals USA as an Affiliate member. KWS is a plant breeding company established in 1856 with roots in Germany. With a wide portfolio of grains, they seek to constantly improve genetic potential through research and breeding programs. Their most recent line added to the AMBA Recommended Variety list was KWS Donau in 2026, favored for its opportunity as a high performing winter variety. In 2024, AMBA launched the new Affiliate membership category to encourage additional investment in barley research by supporting inclusion of organizations and businesses outside the existing membership framework, which was previously only open to malt producers and users. Affiliate members have the ability to designate the recipient of their investment whether it be an AMBA supported research project, program, or event. Zach Sparks, Wheat and Barley Commercial Manager, sought an Affiliate membership with AMBA to expand collaboration with AMBA and its members while supporting their advocacy for the U.S. barley industry. AMBA is very excited to welcome KWS Cereals USA to our membership base. Their participation and investment furthers our mission to encourage and support production of an adequate supply of high quality malting barley for our various end-user members. This is accomplished by building a network of engaged barley interests so that the best available research informs the development and production of the U.S. malting barley crop. Learn more about joining AMBA today: https://ambainc.org/membership-information/.
