AMBA 2024-2027 Strategic Plan
  • 11/30/2023

AMBA 2024-2027 Strategic Plan

2024-2027 Strategic Plan of the American Malting Barley Association

Developed by Roots & Legacies Consulting


We would like to thank everyone that contributed to the plan, especially our task force members:

  • Joshua Butler, AB InBev
  • David Cohen, Boston Beer Company
  • Scott Dorsch, Odell Brewing Company
  • Gina Feist, Brewing and Malt Barley Research Institute
  • Adam Griffith, Great Western Malting
  • Ron Johnson, Rahr Malting Co.
  • Leonard Lee, Brown-Forman
  • Wade Malchow, Molson Coors Beverage Company
  • Jason Perkins, Allagash Brewing Company
  • Betsy Roberts, Briess Malting & Ingredients Company
  • Liz Rhoades, WhistlePig Whiskey