American Malting Barley Association releases refreshed website to meet member needs
The American Malting Barley Association (AMBA), a trade organization representing end users of malting barley including maltsters, brewers, and distillers, has launched an updated website to better meet the needs of their membership, while providing a fresh and modernized approach that focuses on their internal and external communication efforts.
The site offers a wide range of content focusing on AMBA’s mission to develop and promote Better Barley while showcasing the areas of Industry Leadership provided by the Association. Information on membership and general barley resources are also shared on the site. One of the primary drivers of the update was to make sure the content pushed through the website also tied in effectively with social media outlets where AMBA is active on Twitter and LinkedIn.
“AMBA is excited to launch a website with a fresh look and more intuitive design,” said Scott Heisel, AMBA President. “ We anticipate that members and nonmembers alike will appreciate access to timely information in a useful format.”
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