GENERA is a project of Biology Fortified, Inc. (BFI), an independent non-profit organization incorporated in Middleton, Wisconsin, USA. The Atlas concept, layout, and programming was conceived, designed, and implemented by BFI, which maintains the Atlas as a free public resource. BFI is is an independent tax-exempt nonprofit organization. The majority of financial support comes from individual personal donations, and some support comes from grants. BFI is not supported by any companies, government entities, or political parties.